2O JOURNEY WITHOUT MAPS

in its disregard of the article for which it had paid.

Its psychological insight was either cynically wrong

or devastatingly right.

The real Orient Express runs across Europe from
Belgium to Constantinople. Therefore, you will go
wrong if you interpret the word 'Orient' to indicate
something of a Chinese or Japanese nature. There
is enough material of other kinds to arrange a lively
colourful ballyhoo, as you will see as soon as you
turn to the exploitation pages in this press book.

Date Tie-Up. In the exhibitors' set of stills avail-
able at the exchange are three stills which show
Norman Foster explaining the sex life of a date to
Heather Angel, passing dates to Heather Angel and
Heather Angel buying dates from the car window.
The dialogue is quite enlightening on the date
subject at one point in the picture. Every city has
high-class food shops which feature fancy packages
of dates. Tie-in with one of these for window
displays, and for a lobby display, using adequate
copy and the three stills.

Another angle would be to have a demonstra-
tion of date products, the many uses of dates, etc.
This would be quite possible in the much larger
cities. And in cases where working with large
concerns, patrons may be permitted to taste
samples. These tie-ups must be worked out locally
despite the fact that we are contacting importers
of important brands.

Don't under-estimate the value of a real smart
window fixed up with date products, baskets of
delicious fruits and dates, and the three stills shown
here with adequate copy for your picture. "Buy a